Message from the Chairman of the Board and the Chief Executive OfficerThe year 2024 marked a significant turning point as the Thai economy began to recover with greater stability after facing major challenges in recent years. This recovery was strongly driven by the growth of the tourism sector and the robust expansion of domestic consumption. Collaboration between the public and private sectors, along with the adoption of technology and the development of new industries, has become a key factor in propelling the economy forward and establishing a solid foundation for the nation’s future.
Forth Smart Service Public Company Limited has remained dedicated to conducting its business in line with the vision “Sustainable Innovation for a Better Life.” This vision not only reflects the Company’s commitment to developing modern products and services, but also encompasses the continuous creation of value for society and the environment.We believe that innovation is not limited to advanced technology alone, but also extends to developing service models that truly meet the needs of customers and communities across every region of the country.Throughout more than 17 years of operations, the Company has demonstrated its determination to overcome challenges and adapt to change, guided by clear policies, effective management, and prudent risk assessment.
With this commitment, the “Boonterm” top-up kiosk business has adapted to changing customer behaviors by introducing promotions and benefits tailored to user needs, while expanding service points to cover every province nationwide to ensure greater convenience and value for consumers.In its comprehensive financial and lending business, the Company focuses on supporting target groups in need of financial opportunities by providing access to funding that meets everyday needs through a process that is simple, fast, and secure, thereby enhancing financial stability.Looking ahead, the Company has expanded its investment into electric vehicle (EV) charging stations under the “GINKA Charge Point” brand to support the growth of Thailand’s EV industry. At the same time, the “Tao Bin” automated beverage vending business, which integrates modern technology with everyday convenience, reflects the Company’s determination to develop products and services aligned with the lifestyle of today’s consumers.All these initiatives highlight the Company’s unwavering commitment to driving innovation that integrates sustainability with improving the quality of life for everyone.
In addition, the Company has operated in strict compliance with laws and regulations relating to the prevention and suppression of all forms of corruption, under a strong corporate governance framework. FSMART has also received significant recognition, such as certification from the Thai Private Sector Collective Action Against Corruption (CAC) and achieving a “Very Good” rating in the Corporate Governance Report (CGR).These achievements reflect the Company’s transparency and commitment to conducting business with integrity and good governance. They serve as clear evidence of the Company’s dedication to creating value for stakeholders and society as a whole.
On behalf of Forth Smart Service Public Company Limited, we would like to express our sincere gratitude to our shareholders, customers, employees, and partners for their continued support and trust in the Company.The success we have achieved this year has been made possible through the collaboration and dedication of all parties, which serve as the driving force that enables the Company to overcome challenges and build a sustainable future.Forth Smart Service Public Company Limited will continue to move forward in developing and creating innovations that meet the needs of our customers and society in all aspects, with strong determination and in alignment with our vision
“Sustainable Innovation for a Better Life.”
